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Doug
Knight
Director of Seed Marketing, Sales and
Operations
Viterra
Doug Knight has more than 27 years of
experience in the seed business ranging
from roles in agronomy, sales, and
marketing. He was with Syngenta Seeds
and the legacy companies of Syngenta for
25 years, where he was responsible for
NK Brand marketing in Canada and the
U.S.
In 2006, Knight accepted his current
position as Director of Seed Marketing,
Sales and Operations at Viterra.
He has served on many industry
committees including the Council for
Biotechnology Information and Chair of
the Corn and Soybean Committee of CSTA,
and is currently a board member of CSTA
and Chair of its External Relations
Committee.
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The Shift to Viterra
“We’re very proud of the
progress we’ve made…” |
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Double Duty
“The Proven brand is one of our
core brands; in addition we have
wonderful supplier editions…” |
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Seed Selling Challenges
“The greatest challenge is we
have multiple opportunities…” |
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Strategic Planning During
High Prices
“We are taking strategic
positions in both canola and a
new crop juncea.” |
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The Future of Juncea
“…it has the opportunity for
growers to straight cut it.” |
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Enforcing Navigator
“We are inspecting contracted
acres and making sure we have a
compliant program to the benefit
of everyone in the chain.” |
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Learning From the Nav Example
“We have to be able to have all
parties on side within the
organization...” |
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