Increasing Dow’s Market Share
“We plan to double the number of
field trials.” |
view clip from video interview
Windows
Media Video
|
Quicktime
(Video interview with Ben
Kaehler - Oct 07) |
The Role of Marketing in
Packaging
“Our container is a package” |
view clip from video interview
Windows
Media Video |
Quicktime
(Video interview with
Rick Brasington - Sep 07) |
Why Organic
Seed
“I never thought organic seed
would catch on.” |
view clip from video interview
Windows
Media Video |
Quicktime
(Video interview with
Patty Buskirk - Aug 07) |
Mandating
Organic Seed
“The biggest resistance… is the
price.” |
view clip from video interview
Windows
Media Video |
Quicktime
(Video interview with
Patty Buskirk - Aug 07) |
Market Demands
“A lot of our new items in the
organic line are also slated for
the niche market.” |
view clip from video interview
Windows
Media Video |
Quicktime
(Video interview with
Patty Buskirk - Aug 07) |
Organic vs.
Conventional
“Specialty market people tend to
know what they want.” |
view clip from video interview
Windows
Media Video |
Quicktime
(Video interview with
Patty Buskirk - Aug 07) |
Distribution
“The Internet has offered a
huge opportunity.” |
view clip from video interview
Windows
Media Video |
Quicktime
(Video interview with
Nona Wolfram-Koivula - July 07) |
Gardener
Demographics
“We’re missing the younger
generation.” |
view clip from video interview
Windows
Media Video
(Video interview with
Nona Wolfram-Koivula - July 07) |
Produce for
Better Health’s New Branding
Initiative
“We’d love to
have the seed industry more
involved.” |
view clip from video interview
Windows
Media Video|
Quicktime
(Video interview with
Elizabeth Pivonka - May07) |
A Garden in Every
School program
“We could work
with a seed company to package
that kind of program.” |
view clip from video interview
Windows
Media Video|
Quicktime
(Video interview with
Elizabeth Pivonka - May07) |
|
Sizing Up Selling
Selling seed based on farm size. |
read the article
(Dec 2007) |
|
Viral Marketing
One U.S. seed company has
propelled itself into cyber space and is
changing the way the seed industry is
marketed. |
read the article
(Oct 2007) |
Multiple Brands Approach
We think the unique relationship that
a brand has with a customer is an
inherent part of how we go to market. |
view clip from video interview
Windows
Media Video |
Quicktime
(Video interview with
Bruce Howison - Mar 07) |
Brand Segmentation
Our challenge is to make our brands
even more unique. |
view clip from video interview
Windows
Media Video |
Quicktime
(Video interview with
Bruce Howison -
Mar 07) |
Creating Demand
The trait providers have driven a
marketing approach rather than a sales
approach in the seed industry. |
view clip from video interview
Windows
Media Video |
Quicktime
(Video interview with
Bruce Howison -
Mar 07) |
|
The Complete Package
A panel of experts looks
at the benefits and challenges of
various types of seed packaging. |
read the article
(Jan 07) |
|
Understanding Your Customer –
Psychographics
You may know who your customers are, but
do you know what they’re thinking?
Psychographics can help you put the two
together, but the practice is not
without debate. |
read the article
(Dec 06) |
|
A Matter of Size
New technology changed the reasons to
sell soybeans by seed count. |
read the article
(Nov 06) |
|
Searching
for Growth: Demand Innovation
Innovations around the economics of seed
products and the broader value chain
through new business models, services,
and processes may provide opportunities. |
read the article
(Jan 06) |
