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Craig
Lindholm
Marketing Manager of Seed Treatments
BASF U.S. Crop Protection Division
Craig Lindholm is Marketing Manager of
Seed Treatments with the U.S. Crop
Protection division at BASF. Lindholm is
experienced in seed treatment products
for all crops as well as seed treatment
application and equipment. In his over
28 years of experience in the seed
treatment business and over 34 years in
the agriculture supply industry,
Lindholm has progressed from field to
manager positions. His previous
positions include Vice President of
Sales for Seed Treatment Products and
General Manager for Seed Treatment
Manufacturing for a leading seed
treatment company. Lindholm joined BASF
in his current role in February 2006,
where he is responsible for directing
the BASF seed treatment business in the
U.S.
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Entering a New Market
“BASF is entering the seed
treatment business and we plan
on entering it in a very big
way.” |
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Growth Potential
“By 2010 we’ll have 11 brand new
products in the market…” |
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Crop-by-crop Focus
“If you look at the value of
seed treatments – a lot of the
value has to do with the
planting rates of the crops.” |
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Capturing Value with Cereals
“The main focus on cereals is
because there’s a large amount
of cereal acres that are
untreated.” |
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Corn Treatments
“When we look at corn we see
some gaps that are taking place
right now in the industry…” |
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Increasing Plant Health
“Plant health is very important
to the plant throughout the
growing season but it all starts
with a healthy seedling.” |
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