Wageningen, The Netherlands
February 7, 2012

This study by Wageningen UR researchers describes and analyses the strongly developing Mexican greenhouse horticultural sector, which is a relevant partner for the Dutch supply industry. The sector is geographically spread over the large country, and characterized by wide variation in technology level. The export to the USA and Canada is relevant for the development of the vegetable sector.

Timing of production, logistics, quality and traceability, cost reduction and cooperation are essential. The ornamental sector can not compete with other Latin American countries on the export market, and will largely depend on the domestic situation. Hardware, knowledge, infrastructure, cooperation are some of the issues. The Dutch horticultural industry is world-leading and supplies high-quality products and services. Therefore, the obvious markets for Dutch suppliers in Mexico are formed by the medium and high-tech sectors.

Most interesting are:

• Small to medium scale (0.5 to 2 ha) vegetable farms that have formed clusters.
• Small to medium scale flower and ornamental farms that need good varieties.
• Medium to large vegetable growers in various regions can be assisted in their advancement through a tailormade approach.
• Medium to large-scale cut flower farms in Baja California that exporting to the USA.
• Agroparks.

Report: Description and analysis of the Mexican greenhouse horticultural sector

Website: http://www.wur.nl

Published: February 8, 2012