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The Greenery takes important steps towards local production in the south of France


France
February 8, 2013

The first head of iceberg lettuce grown in France was harvested in early October 2012 by Greenery growers Ursum-Zuurbier and Pater Broersen, just north of Toulouse. This harvest represents an important step towards achieving the local production of iceberg lettuce in southern France.

Photo The Greenery Toulouse I

 

Iceberg lettuce is becoming increasingly popular in France. The demand for locally produced iceberg lettuce prompted Greenery growers Ursum-Zuurbier and Pater Broersen to dedicate 15 hectares of land to the north of Toulouse to the cultivation of this product. The extensive experience gained by these growers when in the Netherlands will be applied in France while taking account of the differences in climate, soil type and growing conditions.

The first heads of iceberg lettuce grown in French soil were supplied to French customers in the first weeks of October 2012. Their quality was outstanding. Cultivating this lettuce variety in southern France will enable The Greenery to extend the growing season. "Next season we aim to start harvesting in France in April and continue until local cultivation becomes impossible due to the heat. We can then switch to cultivating iceberg lettuce in the Netherlands and resume growing our crops in France in late summer," says lettuce grower Dave Smit of Pater Broersen.

In Europe, consumers have been expressing an increasing preference for locally and sustainably grown produce. Responding to this trend, The Greenery has been seeking out opportunities to cooperate with local producers or to produce locally in the core markets. This strategy enables The Greenery to satisfy the wishes of its customers and consumers, strengthening not only the position with international retailers but also that of its affiliated growers. Frans Scholts, Director of Hoogsteder Groente en Fruit said: "This initiative in the south of France can lead to intensified collaboration between various Dutch and French growers, paving the way for local production in different parts of France."

 



More news from: The Greenery


Website: http://en.thegreenery.com

Published: February 11, 2013

 

 

 

 

 

 

 

 

 


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