Jordan, Minnesota, USA
January 19, 2011

Producer’s Choice is pleased to announce that Keith Callaway has been named its Pacific Northwest Regional Sales Manager. This appointment concludes a search for the right person for this important role in its organization. Keith will lead the development and expansion of the company’s seed brands in Oregon and Washington.

Keith has been in the seed business for over 35 years and brings a wealth of knowledge and experience in the alfalfa, forage and turf business. He has been actively involved in the Washington Hay Growers Association and is very familiar with Washington agriculture. Over the years, Callaway has represented several national brands of alfalfa, forage and turf seed. General Manager of Producer’s Choice, Doug Bastian, says: “Keith’s vast experience in the seed business has helped numerous growers throughout the northwest select the right seed varieties for their farms; thereby increasing yield, quality and stand longevity. We’re pleased to now provide his talents to our customers.”

Keith and his wife, Luanna, currently reside in Pasco, Washington. He can be reached at 509-492-7859 or via e-mail at k.callaway@producerschoiceseed.com.

Producer’s Choice is a wholly owned subsidiary of Cal/West Seeds, the largest US grower-owned company devoted exclusively to development, production and marketing of seed. Cal/West Seeds is recognized around the world as a leader in forage breeding with over 75 years of experience.

Website: http://www.producerschoiceseed.com

Published: January 19, 2011