Manila, The Philippines
September 7, 2011
East-West Seed Philippines and Syngenta have recently launched a partnership for highland crop seed varieties including carrot (Chun Hong), Chinese cabbage (Summer Star, CR Jin Shim) and white cabbage (Kila Protect).
These varieties were developed by Syngenta and will be distributed by East-West Seed on an exclusive basis beginning September 2011. East-West Seed will handle all sales, marketing and promotions for this partnership.
“This will bring together our marketing and business expertise, along with an excellent portfolio of products – all in the effort to better serve our farmer customers. It will ensure better coverage and efficiency in making quality vegetable seed varieties available to our customers,” said Dr. Mary Ann Sayoc, Country Manager of East-West Seed Philippines.
Syngenta Commercial Unit Head Jose Valmayor said, “We assure our customers the same level of high product quality reinforced by stronger farmer support and business services, made possible with the combined technical and commercial strength of Syngenta and East-West Seed.”
DISCLAIMER: The two parties to this marketing partnership, East-West Seed and Syngenta, remain independent and separately existing companies.
East-West Seed is market leader for tropical vegetable seeds in Asia. Using the most advanced technologies in vegetable plant breeding, East-West Seed creates value for farmers by producing Better Seeds for Better Yield™. The company’s strategy is based on breeding suitable varieties that allow farmers to be more productive, thereby contributing to agricultural sustainability. East-West seeds are planted in the fields of over 30 million farmers worldwide. The company is Asia based with over 2,000 employees and 12 R&D stations in 7 countries. We live and work in the markets we serve.
Syngenta is one of the world's leading agribusiness companies with more than 26,000 employees in over 90 countries dedicated to the purpose: Bringing plant potential to life. Through world-class science, global reach and commitment to customers, Syngenta helps increase crop productivity, protect the environment and improve health and quality of life.
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