Lovemysalad.com nominated for Fruit Logistica Innovation Award
De Lier, The Netherlands
December 20, 2011
Love My Salad is one of the 10 nominees for the Innovation Award organised by Fruit Logistica, the international trade fair that will once again be held in Berlin, Germany, from 8 to 10 February 2012. Love My Salad is the ‘social salad network’ that has been initiated by vegetable breeding company Rijk Zwaan.
Lovemysalad.com brings together vegetable-lovers from all over the world to share their passion for salads and vegetables. Attracting consumers with features such as blogs, news, recipes and preparation tips, Love My Salad represents the perfect place for professionals to come into direct contact with the consumer. What makes lovemysalad.com unique is that professionals and consumers can engage in discussions about topics such as varieties, tastes and recipes, inspiring one another and ultimately stimulating the global consumption of vegetables. Love My Salad makes optimum use of social media channels such as Twitter, Facebook and YouTube.
Telling the story
Auke Ferwerda, Marketing Manager from Rijk Zwaan, expresses his delight at being nominated. “We were already planning to highlight Love My Salad on our exhibition stand, since one of our goals in Berlin is to convince as many business partners as possible of the strength of this concept. The nomination for the Fruit Logistica Award provides a welcome boost – not only because it is a sign that we are moving in the right direction, but also because of the extra publicity it generates. There is a story behind Love My Salad, and we plan on seizing every opportunity to tell it.”