Shikmim, Israel
January 28, 2008

Hazera Genetics, a worldwide supplier of high quality hybrid vegetable and field crop seeds, will once again participate in the Fruit Logistica International Trade Fair, which will take place from the 7th to 9th February 2008, after last year's successful launch of it's Lifestyle™ line.

Hazera Lifestyle™ is a line of products composed of seed varieties that satisfy consumer desires for taste, health and convenience. The brand, with all the new products, was presented for the first time at the Fruit Logistica exhibition in Berlin last year, and has gone from strength to strength since then.

Hazera Genetics has dedicated much time and effort to thinking ahead! The question "what will consumers want to eat 5 years from now?" has Hazera Genetics' R&D Team on the ball! The Company's intensive investment in R&D is an expression of its commitment to the seeds of the future, seeds that will provide growers with the highest yields, while providing consumers with added value. This, in short, is the philosophy behind Hazera Genetics' Lifestyle™ line.

"Market research indicates that today's consumers seek products that are tastier, healthier and more convenient. As a customer-centric company, we have become a major international player in the vegetable seeds market and have successfully developed several lines of products that combine consumer desires with practical solutions" said Rami Dar, C.E.O. of Hazera Genetics. "We believe that a seed company is about more that just seeds, and feel that it is our responsibility to contribute to the healthy lifestyle of consumers and retailers everywhere".

Under the Taste category of Hazera Genetics' Lifestyle products, you'll find the Hazera BoutiqueTM family: Premium gourmet tomato varieties including cocktail tomatoes on the vine, tiny-plum tomatoes, mini-plum tomatoes, red cherry tomatoes on the vine, extra sweet yellow cherry tomatoes (called Summer Sun) and mini San Marzano-type tomatoes.

Hazera Genetics is also proud to launch a new line of Health products which includes several varieties of lycopene tomatoes with more than twice the content of regular commercial varieties, as well as a range of small vitamin peppers with the extra nutritional benefits of vitamins A, C and E (2-3 times higher that other commercial varieties).

In the Convenience category (Hazera To Go™), Hazera Genetics Lifestyle is offering its revolutionary personal mini watermelon, a new range of colorful mini peppers, which is under development, and small cucumbers.
About Hazera Genetics

Hazera Genetics is an innovative leader in breeding new and exciting varieties and producing and marketing high quality hybrid vegetable and field crop seeds. For over 70 years, Hazera Genetics' top quality seeds provide unique added value to customers and consumers worldwide.

Website: http://www.hazera.com

Published: January 28, 2008