Cois ’94, a company that solely distributes over Italy the vegetable seeds of the Israeli company Hazera Genetics, aware of the growing importance that the market segment of the Mini Watermelon is recently taking, as well as of the great interest turning around this crop, has created a winning website, easy to advise, where the cucurbitacea is the main star, in order to give it greater prominence and visibility, with the grounded belief of the enormous potentiality of this product.
Besides presenting the whole varietal range offered by Cois ’94 and Hazera Genetics, the web site www.miniwatermelons.com (www.miniangurie.it in the Italian version) was born with the purpose to become a useful informative/cognitive means for all the operators of the fruit and vegetable network that have already got near or will get near this innovative and revolutionary product, eager to investigate its knowledge.
The fund of images as well as of technical, commercial and nutritional information it contains proves to be interesting and useful both for growers and dealers, that may find news, curiosities and appetizing recipes, as well as discover the originality, convenience and deliciousness of this new fruit, undeniably behind the times.
In fact, the more and more frequent and common difficulties to consume shortly the traditional watermelons of 10-15 Kg, before they may lose their taste and freshness, has taken the present consumer to a different approach towards these fruits, which purchase takes more and more a character of exceptionality, maybe linked to some sporadic or particular events.
Today, the mini watermelon is offering everybody the chance to discover again the genuineness, freshness and pleasure of the most traditional summer fruit, through adapting itself with its reduced size (on the average it weighs about 2-3 kg), to better meet the new consumer's needs as to the rapid changes of the modern society (drastic reduction of the member number per family, increase in “single” members, frequent consumption of quick meals packed in single doses, increase in the population average age as well as subsequent demand of a product easy to be carried, etc).
Small and tasty, fancyful and thirst-quenching, with a crispy and sweet red pulp, from now on the Mini Watermelon is much closer by .
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