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New sugarbeet seed product lead for Syngenta brings experience, passion to role


Minnetonka, Minnesota, USA
October 31, 2013

• Trevor Cook appointed to product lead for sugarbeet seeds
• Cook brings lifetime of sugarbeet experience and knowledge to role

Bringing his sugarbeet experience to the position, Trevor Cook was recently named the product lead for Syngenta sugarbeet seeds. Cook, who was raised on a 5,000-acre sugarbeet farm and spent five years as a field consultant in Idaho, has been with Syngenta for more than five years in a district sales manager role and as an AgriEdge® specialist.
 
“I loved growing up on a sugarbeet farm and being out in the field, but I also know the hard work that comes along with it. Because of my farming background and working in the industry, I understand the challenges that sugarbeet growers face,” Cook said. “Seeing how rapidly the industry has changed – resulting from breeding techniques, seed treatments and other technologies – has only strengthened my passion for the crop. I’m looking forward to this new role and the opportunity to meet directly with sugar cooperatives to talk about what Syngenta can do to help increase their yield and productivity.”
 
Cook, who will be based at the Syngenta regional headquarters in Minnetonka, Minn., will focus on bringing quality Hilleshög® brand sugarbeet varieties to cooperatives and ensuring an open-door policy of communication with their leadership.
 

For more information about Hilleshög brand varieties, visit www.syngentaseeds.com/sugarbeets.



More news from: Syngenta USA


Website: http://www.syngenta-us.com

Published: October 31, 2013

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