Laverton, Victoria, Australia
March 13, 2014

Nufarm today revealed its new global mission statement and brand promise: grow a better tomorrow.

Managing Director and CEO, Doug Rathbone, said the new global brand promise reflects Nufarm’s commitment to play a vital role in helping the company’s distribution and grower customers achieve success.

“Nufarm is a global supplier of quality products, supported by high standards of service and strong customer relationships. And while our different geographic markets require us to tailor our products and services to meet local needs, it is important that we reinforce the common values that attach to the Nufarm Brand,” Mr Rathbone said.

“Through our pledge to ‘grow a better tomorrow’ we are able to better define the role our products and services play in supporting the success of our distributors and growers.

“It also reflects our commitment to the communities in which we operate, the ambition we have for our people and our collective approach to success,” said Mr Rathbone.

The release of the new global brand statement follows an extensive strategic brand review and assessment across all of Nufarm’s businesses and geographies.

“At Nufarm, we are committed to grow a better tomorrow for all – our business, our people, our customers and our communities,” concluded Mr Rathbone.

Website: http://www.nufarm.com

Published: March 13, 2014