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Monsanto embraces smartphone technology with new Weed ID App


Winnipeg, Manitoba, USA
April 28, 2014

Gone are the days of taking a dog-eared, field guide out to your quarter section to try to identify a weed species. Now, it's as simple as pulling out your phone.

Monsanto today released the Weed ID App - the most innovative, weed identification tool in Canada. The app hosts a library of more than 48 weeds, each accompanied by high-resolution images and detailed descriptions. It uses characteristics like growth stage, shape and colour to categorize each weed and narrow search results.

"The farming landscape is changing and Monsanto aims to provide innovative solutions to help farmers adapt to this change," says Jenna Book, crop protection marketing manager, in describing the value of giving farmers information right at their fingertips. "And the Weed ID App is an easy-to-use, informative tool that farmers can use every day to support their weed management strategy."

The "Map It" section on the app uses GPS coordinates to map and track weed pressures. This innovative technology lets farmers save key historical information and identify year-over-year, on-farm trends. If the weed remains unidentifiable, the app directly links the farmer to a Monsanto agronomist and Monsanto's CustomCare(R) technical support line.

The introduction of the Weed ID App is also consistent with Monsanto Canada's commitment to provide sound agronomic recommendations, education and information to help support good weed management practices and solutions," said Book.

The Weed ID App is available for download from the App Store and is iOS and Android compatible. The app is available in both English and French.

To learn more about the Weed ID App and try it for yourself, visit www.weedidapp.ca

Headquartered in Winnipeg, Manitoba, Monsanto Canada Inc. is part of the larger global Monsanto family. Monsanto Company is an agricultural company and a leading global provider of technology-based solutions and agricultural products that improve farm productivity and food quality. Monsanto remains focused on enabling both small-holder and large-scale farmers to produce more from their land while conserving more of our world's natural resources such as water and energy.



More news from: Monsanto Canada


Website: http://www.monsanto.ca

Published: April 28, 2014

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