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Canadian government invests in new market opportunities for pulses and special crops


Winnipeg, Manitoba, Canada
May 12, 2014

Agriculture Minister Gerry Ritz announced today an investment of more than $230,000 to the Canadian Special Crops Association (CSCA) to increase export sales of special crops in markets abroad and increase the competitiveness of the mustard and sunflower seed industries.

This investment will help the CSCA promote Canadian pulses and special crops on trade missions and at international trade shows and advocate for favourable policies that will position Canada as a world leader and supplier of choice. The CSCA will also administer two projects led by the Saskatchewan Mustard Development Commission and the National Sunflower Association of Canada to help increase global demand for mustard and sunflower seeds by improving variety options and highlighting their health and nutritional properties.

Quick Facts

  • Established in 1987, The CSCA represents companies involved in the merchandising of Canadian pulse and special crops, including beans, chickpeas, lentils, peas, canary seed, buckwheat, sunflower seed and mustard seed. With over 115 members, they represent over 85 per cent of the pulse and special crops produced in Canada.
  • The Canadian pulse and special crop industry had an export value of more than $3 billion in 2013.
  • The trade agreement between Canada and the European Union will significantly boost trade and investment ties. Upon entry into force, this agreement will eliminate tariffs of $56 a tonne on buckwheat, plus all tariffs on sunflower oil and snack foods.
  • The Government continues to pursue the most aggressive trade agenda in Canadian history, and recently signed the Canada-Korea Free Trade Agreement. This agreement will expand market access opportunities for Canadian special crops.
  • This investment is made through Agriculture and Agri-Food Canada's AgriMarketing Program, a five-year, $341-million initiative under Growing Forward 2.
     


More news from: AAFC - Agriculture & Agri-Food Canada


Website: http://www.agr.gc.ca

Published: May 12, 2014

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