The focus for this years participation is ‘taste’. “Today’s consumers want vegetables that are both healthy and tasty. Enza Zaden makes constant efforts to breed vegetable varieties that stand out from others in a positive way. Flavour is one of our key priorities”, explains Ruud Berkvens, Area Manager South East Asia at Enza Zaden.

The new cherry tomato Tremolo is a great example of a variety that is developed for its taste. “Tremolo is developed specifically for the Japanese market”, Berkvens said. “Japanese people have different taste requirements from western people. This new cherry tomato meets these requirements. It has a great Japanese eating quality and taste and has a good resistance against virus (TYLCV). Besides that the tomato is very crispy.” 

Fumihiro Hashimoto of BESTCROP Co. Ltd., distributor of Enza Zaden in Japan, is very enthusiastic about the new cherry tomato. “Cherry tomatoes are a quite new segment in Japan, but there is absolute market potential for. The total cherry tomato consumption in Japan is estimated at 115.000 tons/year in product. And this new variety Tremolo of Enza Zaden is becoming more popular.”