Roskilde, Denmark
October 9, 2014
DLF- TRIFOLIUM announces today, that Benoit PETITJEAN joins the Group as General Manager in DLF France SAS from early 2015.
Benoit Petitjean will lead the DLF France team based in Les Alleuds, Angers. He replaces General Manager Jean-Pierre LANTENOIS, who will retire from his job in 2015 after 30 exiting years in the seed business.
“I look forward to leading the DLF business in France with its competent and innovative team. DLF-TRIFOLIUM is the market leader in clover and grass with a strong pipeline of new products. In grass seeds, the DLF portfolio is second to none,” says Petitjean. “Our focus will remain on delivering what our customers need. When they succeed, we succeed.”
“DLF France will continue to strengthen its position as the leading grass seed supplier, providing our skills and expertise to the customers and we will bring even more innovative and efficient solutions to the market,” says Petitjean.
“Benoit Petitjean brings a wealth of strategic and commercial strength, adding 19 years of experience in turf grasses from the seed business in both the professional and consumer market to the DLF Group. We look forward to welcoming him as part of the team,” says CCO in the DLF Group, Søren Halbye
Previously, Petitjean had a career in the Barenbrug Group as head of Sales and Marketing in France since 2003, and he has a thorough knowledge of the French and European seed industry and markets.