Over three days, with over 900 participants and in more than a dozen languages, Europe’s key seed event took place in Lisbon. From October 12 to 14, the European Seed Association (ESA) held its 2014 Annual Meeting in the Portuguese capital. Representatives from all over Europe and other continents came to trade, network, and gain insights into upcoming developments and the whole range of on-seed applications at the mouth of the Tagus River. The most important topics on the 2014 agenda were seed innovation, regulatory topics and biodiversity rules.

Since Bayer SeedGrowth offers a fully integrated system for on-seed application, attendance at the event is vital to strengthen relationships with stakeholders and customers. For this reason Bayer was the event’s Gold Sponsor. Moreover, the competence brand had even more reason to celebrate: Bayer SeedGrowth emphasized its 100 years of innovation in seed treatment and the successful launch of SONIDO.