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United Kingdom - Barenbrug appoints agencies to support burgeoning sales of Green Velvet lawn seed in garden centres


United Kingdom
January 27, 2015

Grass expert Barenbrug UK has augmented its Green Velvet Lawn Seed sales team with the appointment of three heavy-weight sales agencies. Hardwick Agencies, representing the South and South East of England and PDH Sales covering the North and North East will soon by joined by a third agency to represent East Anglia.

Says Paul Warner, Barenbrug UK Marketing Manager:

“Since launching Green Velvet - our first consumer-focused lawn seed product - we’ve been astounded at the positive response from the trade. Our reputation as the UK’s most innovative amenity grass seed producer has gone a long way towards securing fast UK-wide distribution, but our considerable investment in the brand is what’s really catching people’s attention.”

The range of six premium varieties offer instantly recognisable key benefits for gardeners with specific requirements. For instance: the incredibly hard-wearing and fast-germination ‘Action Hero’ to ‘The Emergency Life Saver’, the ultimate quick-fix mixture for emergency repairs.

Eye-catching packaging for maximum shelf appeal helps to differentiate the packs easily, while product names and descriptions have a conversational tone proving highly popular with buyers.

Green Velvet is now available in over 80 Wyevale stores (the UK’s largest garden centre chain) and is currently being trialled through Notcutts.  The range can also be found at numerous independent outlets and regional chains throughout the country.

Says Warner: 

“We wanted to capitalise on the momentum we’re seeing in Green Velvet Lawn Seed sales, which we expect to grow exponentially as the season approaches.

Bolstering our existing sales team with dedicated agencies quickly extends our footprint and means we’re in an even better position to react to demand and to expand and enhance the presence of Green Velvet Lawn Seed. 

We’re looking forward to further building our relationships with UK garden centres and we’re already working on a series of promotional items and free point-of-sale guides to deliver additional value to consumers buying our products.”

All Green Velvet mixtures are available in range of sizes, including 15sqm cartons and 50sqm pouches. For more information please visit: www.greenvelvetlawnseed.com or call 01359 272000.

Barenbrug UK specialises in grass seed breeding, production and marketing to the agricultural and amenity markets. The Barenbrug name has been synonymous with the introduction of innovative grass seed solutions and is raising the standard in the research and breeding of forage and amenity grasses in the UK since its formation in 1904 in Holland. More than 4,000 tonnes of grass seed are distributed each year, with blending facilities in Bury St Edmunds, Suffolk and Falkirk and a mixing site in Loughgall, Northern Ireland. Barenbrug UK headquarters is based at Rougham Industrial Estate, Bury St Edmunds, Suffolk, IP30 9ND.



More news from: Barenbrug UK Ltd.


Website: http://www.barenbrug.co.uk

Published: January 27, 2015

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