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Bayer CropScience launches global web video competition for farmers - “YouFarm International” to raise awareness and appreciation for modern agriculture


Calgary, Alberta, USA
March 31, 2015

YouFarm

Bayer CropScience has launched YouFarm International, a global web video competition for farmers. Family farms play a pivotal role in global food security, producing 70 percent of the world’s food. With food production at an all-time high and consumer awareness of farming practices varying, the need to demonstrate family farming is paramount to ensure farmers receive the support needed from the wider community to succeed. By providing farmers and people passionate about farming the opportunity to tell their story, the company strives to increase public awareness and understanding of the role family farms play in supporting global agriculture.

YouFarm gives farmers a global platform to have their voice heard and to put faces and personalities to modern agriculture,” said Liam Condon, Chief Executive Officer of Bayer CropScience.

This year the YouFarm International video competition will centre on “Farm ‘n’ Family,” which gives credit to the contributions made by family farms around the world. These farms are the backbone of agriculture and account for almost 90 percent of the world’s 570 million farms.

“At Bayer CropScience, we work collaboratively with family farmers to develop and implement innovative agricultural techniques that will help ensure food safety and security globally,” said Derrick Rozdeba, Manager Marketing Communications with Bayer CropScience Canada. “Through YouFarm, we’re aiming to connect people around the world with behind-the-scenes videos of life on a family farm so they too can understand the role farmers play in ensuring there is food on our tables.”

The YouFarm Competition
Farmers are encouraged to shoot their most spectacular, moving or funniest video highlighting life on their family farm. Participants can then upload the short videos via the YouFarm website (www.youfarm.international) or submit them via conventional mail, should they lack the necessary Internet access. A jury of international experts from the agricultural and media sectors will choose the winning video from a shortlist, which includes the top 10 videos selected via public online voting.

The winning video will be awarded a ‘Farming Around the Continent Tour’. Together with a partner, the winner will have the opportunity to gain new insights by visiting farms and agricultural heritage sites in Asia Pacific this year. The participants placed 2nd to 20th will be awarded material prizes.

Participants can upload their videos now through June 15, 2015. Online voting will run through July 1, 2015. Anyone can vote directly for their favourite videos on the YouFarm website or share them though social media. The winning videos will be presented during the Youth Ag-Summit in Australia, August 24-28, 2015. Find more information at www.youfarm.international.



More news from: Bayer CropScience Inc., Canada


Website: http://www.bayercropscience.ca/

Published: March 31, 2015

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