The Netherlands
June 18, 2015
Fleuroselect is proud to announce that the FleuroStar Award 2015/16 goes to Petunia cultivars NightSky from Selecta Klemm.
Sally van der Horst, Antonella Capo, Herman Hamer, Andrea Dohm, Heike Gronemann - Photo: TuinbouwCommunicatie
The winner was announced at the Green Inspiration Event on Thursday 11 June in Bleiswijk (NL). This brand new networking event is organised by the Dutch media agency TuinbouwCommunicatie in cooperation with Fleuroselect.
NightSky, the rising star in garden centers
NightSky's white spots on the dark violet flowers look like an ever-changing star constellation. This cutting-raised newcomer is easy to grow and transport thanks to its semi-trailing plant habit. NightSky flowers very early and convinces with excellent branching.
Worthy Winner's Package
The new FleuroStar winner will receive considerable marketing support. TuinbouwCommunicatie offers an advertising campaign worth EUR 3000. The Dutch marketing agency Pull Position presents a tailor made promotion project at retail level worth EUR 1500. DeschPlantPak offers the FleuroStar Winner a two page spread in the Colour Your Story brochure.
Next to conducting an international press campaign, Fleuroselect promotes the new winner at trade fairs and industry events. Furthermore, the Organisation provides ready-to-use marketing materials including lifestyle photos, a promotion video and leaflets, as well as ongoing promotion support.
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