February 11, 2016
The Fruit Logistica Innovation Award (FLIA)
The FLIA is an award assigned to the best innovations in the fruit and vegetable world. A group of experts selects ten significant innovations that were introduced during the course of the previous year.
Special jury prize to Automato
For the first time, the jury also awarded a special prize, which was assigned to the Belgian Stoffels for its tomato dispenser.
It represents a practical way to buy different types of cherry tomatoes, which are placed directly in a paper bag. Automato is a hygienic and interactive automatic dispenser perfect for younger consumers.
A special jury prize was awarded to the Belgian Stoffels
In 2015, Paul and Petra Stoffels began growing Gusto tomatoes. “Hazera company suggested this variety to us in the summer of 2014. We had, for some time, been looking for a bigger tomato with a strong, aromatic taste. With Gusto, we strive to bring excellent taste back to the kitchen. Not overly sweet, but a tomato for preparing delicious dishes that create a sense of holiday every day”.
In order to introduce Gusto to the market using a distinctive approach, Stoffels and Hazera entered into a partnership. “To our knowledge, there is no large tomato available that has the same flavor traits as Gusto. We hope to maintain this advantage a little longer”. Gusto has a deep red color, a distinctive, and a slightly corrugated shape with a multilocular structure filled with a green gel. “This gel contributes to the unique aromatic flavor of Gusto, and makes the tomato look fantastic inside and outside. Everyone who tastes it appreciates its magnificent flavor, and this then leads to repeated buying by consumers in stores offering Gusto. We receive many wonderful reactions from consumers”. One example is Christine Masser, from the Belgian village of Burcht, who wrote the following on the Gusto website: “Bought Gusto at Carrefour in Burcht: The best tomatoes I’ve ever eaten in Belgium, very different from the usual tomatoes we are stuck with, that taste like water. It must be said: congratulations!”
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