In a meeting of two great American icons, H.J. Heinz Company (NYSE: HNZ - news) is proud to announce that America's Favorite Ketchup(TM) will appear for the first time ever on America's longest-running TV game show, "The Price Is Right,'' as part of Heinz's consumer education campaign to promote the health benefits of the powerful antioxidant lycopene. The first show is scheduled to air on Monday, October 30.

Heinz Tomato Ketchup, America's favorite source for lycopene and the country's best-selling
ketchup for more than 120 years, will appear in a game on "The Price Is Right,'' which is now in its
28th season. Hosted by Bob Barker, the show is famous for inviting studio contestants to "come on
down'' to guess the prices of a wide range of popular goods, and Heinz Tomato Ketchup ranks high
on any list of most-popular products. Just as "The Price Is Right'' has more daytime Emmy Awards
than any other game show, Heinz Tomato Ketchup ranks high as America's No. 1 ketchup.

"It is a perfect time for America's Favorite Ketchup(TM) to make its debut on 'The Price is Right,'''
said Brendan Foley, General Manager-Ketchup for Heinz North America, the largest maker of
tomato products in the world. "Recent scientific research suggests that processed tomato products,
like ketchup, tomato soup and tomato juice have many health benefits. Now, Heinz Tomato
Ketchup lovers have more reasons than ever to feel good about a product they already use and
enjoy.''

Like all processed tomato products, Heinz Tomato Ketchup is a natural source of the powerful
antioxidant lycopene. In recent years, a number of population studies have indicated that a
lycopene-rich diet may lower the risk of certain life-threatening diseases. In fact, experts say that
lycopene from packaged, heat-processed tomato products is actually more absorbable in the body
than lycopene from garden-fresh red tomatoes. Processed tomato products such as tomato juice,
tomato sauce and Heinz Tomato Ketchup provide up to five times as much lycopene as an equal
amount of fresh tomato.

"Naturally, we are hoping 'The Price Is Right' takes the health benefits of lycopene into account
when setting the price for Heinz Tomato Ketchup on the show,'' Foley said. "After all, everyone
knows that good health is priceless!''

Heinz Tomato Ketchup will also be featured on "The Price is Right'' on November 3, 15 and
December 4. More information about lycopene is available at www.lycopene.org.

With sales over US$9 billion, H.J. Heinz Company is one of the world's leading marketers of
branded foods to supermarkets and away-from-home eating establishments. Its 50 companies
operate in some 200 countries, offering more than 57 hundred varieties. Among the company's
famous brands are Heinz, StarKist, Ore-Ida, 9-Lives, Weight Watchers, Wattie's, Plasmon,
Farley's, Smart Ones, The Budget Gourmet, Linda McCartney, San Marco, Go Ahead!, Bagel
Bites, John West, Petit Navire, Skippy, Kibbles 'n Bits, Pounce, Wagwells, Nature's Recipe,
Orlando, Olivine and Pudliszki. 

Company news release
P2008