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Sedro-Wooley, Washington
February 24, 2004
The flavor of sweet, juicy plum tomatoes is no longer a "summer only"
sensation with the introduction of Muir Glen Organic Whole Peeled Plum
Tomatoes. These vine-ripened delights can now grace the menus of premier
chefs and at-home cooks all year long.
Muir Glen announced that it has added Organic Plum Tomatoes to its
extensive line of delicious organic tomatoes, which have long been the
tomatoes of choice for world-renowned chefs and discriminating at-home
cooks.
"We've listened to our customers and we've responded with the
introduction of our luscious new Organic Plum Tomatoes," says John
DePaolis, head marketing guy for Muir Glen. "Good cooks love plum
tomatoes because they contain less water than other tomato varieties
making the perfect base for thick, intensely flavorful sauces," he says.
"We're excited for consumers to experience their sweet,
fresh-from-the-vine taste. We know once they do, Muir Glen Organic Plum
Tomatoes will become a coveted pantry staple that's used year-round."
Discover Your Inner Chef
To celebrate the introduction of Muir Glen Organic Plum Tomatoes, Muir
Glen has partnered with a number of the nation's top chefs to create
restaurant-quality, mouth-watering new recipes. The Muir Glen Discover
Your Inner Chef recipe booklet features exclusive, signature recipes as
well as expert tips on must-have tools for at-home cooks. Delicious,
regionally influenced recipes such as Creole Shrimp and Andouille Stew
with Plum Tomatoes from New Orleans, or Moqui Mac from Boulder Mountain,
Utah, will transform ordinary at-home dining into extraordinary
restaurant-like experiences.
For a copy of the Muir Glen Discover Your Inner Chef booklet, send a $1
check or money order made out to Small Planet Foods to: Muir Glen Recipe
Booklet Offer, PO Box 390419, El Paso, TX 88539-0419. Offer ends June
30, 2004 and recipe booklets are available while supplies last.
Tomato Health
Emerging science suggests a link between the consumption of tomatoes and
a decreased risk of cancer, heart disease and stroke. Tomatoes,
particularly canned tomatoes, are rich in lycopene - a natural
carotenoid that gives tomatoes their red color. A beneficial
antioxidant, lycopene is found in higher concentrations in processed
tomato products.
Premium Quality
Muir Glen Organic Whole Peeled Plum Tomatoes will be available in
28-ounce cans in grocery stores and natural food stores nationwide. The
suggested retail price is $2.29.
Grown in the fertile soil of California's sunny Central Valley, Muir
Glen's complete line of premium organic canned tomatoes and sauces
includes everything from traditional, juicy whole tomatoes to savory
pasta sauces and tongue-tantalizing salsas.
Muir Glen was the nation's first large-scale certified organic tomato
processor. All of Muir Glen's tomatoes are field grown and vine ripened
under certified organic practices, with no synthetic pesticides or
synthetic fertilizers; just mouth-watering tomato taste, true to nature.
Every Muir Glen product is certified organic and bears the USDA Organic
Seal. By providing consumers the ability to choose organic products,
Muir Glen remains committed to a safe, healthy world.
Muir Glen is a part of Small
Planet Foods, a business unit of General Mills, Inc. Small Planet
Foods produces more than 150 organic food items that span seven organic
food categories: frozen vegetables, frozen fruit, fruit spreads and
cereals marketed under the Cascadian Farm brand; and canned tomatoes,
pasta sauces and salsas marketed under the Muir Glen brand. Small Planet
Foods' products are sold nationwide in natural food stores and select
supermarkets.
Company news release
P2051 |
