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Koppert presents its new mission at Fruit Logistica


The Netherlands
January 26, 2015

Koppert is playing an important role in boosting the sustainability of cultivation by means of its holistic approach - combining knowledge, advice, and solutions. To be able to realize sustainable health for humans and crops alike, according to Koppert, it is necessary to think in terms of systems. The foundation for sustainable health lies in protecting and ensuring vital and resilient ecosystems as a basis for healthy crops. Koppert recently expressed this "drive" in its redefined mission, which is presented at Fruit Logistica in Berlin.

Koppert Biological Systems increasingly sees the results of the total approach it offers in the market. Koppert's customers tend to 'cultivate with nature' more often and achieve a better match with the market. “We must reduce the use of chemical crop protection agents, reduce the use of fertilizers, and achieve higher yields of better quality products to be able to continue to feed the world. Koppert intends to make a contribution in this matter, in the broad sense, together with our customers and other parties in the chain,” according to Peter Maes, Koppert's Marketing Director. Koppert recently expressed this "drive" in its revised mission: Koppert contributes to better health of people and the planet. In partnership with nature, we make agriculture healthier, safer, and more productive. This is summarized in the tagline: Partners with Nature.

Koppert supports its new mission "Partners with Nature" with a new stand at Fruit Logistica. With the construction and choice of materials, sustainability played a significant role. Bamboo and ecoplex, an environmentally friendly produced plywood based on graded veneers from European ecological culture forests, will be used for the stand construction. Sugarcane laminate on the floor, LED lighting and recycled materials are also part of the stand strategy.The Koppert stand is located in Hall 1.2, Stand A-07.

 



Published: January 26, 2015


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