Local farmers in Gedera, located some 50 miles southeast of Tel-Aviv, established
the company in 1952.  Zeraim Gedera is managed by the founders’ second and third generations, and Syngenta owns the Company today.

Zeraim Gedera specializes in 6 crops:

• Tomato
• Pepper
• Watermelon
• Cucumber
• Melon
• Squash

and focuses on “high end” products for consumers and growers. In all programs the focus is both on fruit qualities attractive to consumers, such as superior taste, nutritional values and long shelf-life as well as traits important to growers, such as high yield and resistance to diseases.

In order to strengthen the Company’s portfolio, Zeraim Gedera’s in-house breeding teams, which consist of 15 breeders, cooperate with scientists from world-renowned Israeli Scientific Institutions such as The Weizmann Institute, The Volcani Center (ARO) and the Hebrew University’s Faculty of Agriculture as well as with scientific institutes throughout the world.

Zeraim Gedera developed a special set of services, aiming at adding values to each one of its partners along the supply chain – nurseries, growers, shippers and category managers as well as retailers and consumers. For this purpose, the company maintains very close relationships with its chain partners, learning their needs and wants in order to align its breeding and services accordingly.

The Company has over 160 employees worldwide; subsidiaries in Holland, Spain, the UK, USA, Mexico and Hong-Kong and branch offices in Turkey, China and Thailand.

Zeraim Gedera’s “Organizational Spirit”, comprising the Company’s Mission, Vision and Core values, as maintained since its establishment in 1952, motivates employees and is the driving force behind the Company’s success and growth.