Garst Seed Company announces new tagline, emphasizing commitment, performance and technology

Slater, Iowa
September 30, 2002

When developing the new tagline for its operations, Garst Seed Company, one of the most trusted names in the seed business, evaluated the factors that have shaped the company’s rich heritage and success. Commitment, performance and technology, they found, aptly defined the company, its employees, its mission, and its competitive advantages.

"Commitment, performance and technology are fundamental to Garst’s business philosophy and success," said David Witherspoon, president of Garst Seed Company. "Garst Seed Company is summarized in these three words – adhering to this philosophy has made it possible to provide our customers with the products and services that meet their needs and contribute to their success."

Commitment

"Garst is committed to its customers; first and foremost – committed to bringing them products that will enhance their bottom line," said Witherspoon.

Witherspoon said Garst is committed to the seed industry and continuing to develop new and better hybrids and varieties that meet the ever-changing needs of its customers, the environment and markets.

Performance

High-yielding crops equal more money for the farmer. If a plant doesn’t stand up to weather, and other yield-robbing environmental factors, it won’t increase the farmer’s bottom line at harvest. Garst provides high-yielding products to its customers with attributes like standability, excellent emergence, early vigor, and plant health.

"Most farmers don’t grow corn for fun – they grow it to put it in the bin, feed it or sell it on the cash market," said Eugene Kassemeyer, Garst’s crop product manager. "At Garst we focus on solid genetics, which translates to excellent crop performance," he added. "Garst has a national reputation for providing solid plant genetics with dependable results," Kassemeyer concluded.

Technology

Garst invests a tremendous amount of time and effort into developing new products using the latest technologies, such as herbicide tolerance, disease resistance, pest control technologies, and multiple combinations. One of only seven companies worldwide developing germplasm, Garst is committed to providing growers with the traits they need to increase their production, manage their risks, enhance farming efficiencies and achieve long-term success.

Added Kassemeyer, "Garst has proven its ability to develop trait products quickly and effectively into lead genetics."

Garst’s seed products represent the culmination of many years’ work in laboratories, precision breeding farms, seed nurseries and testing facilities around the world.

According to Steve Klein, Garst’s director of sales and marketing, "Commitment, performance, technology - there is no better phrase to encompass what this company is all about." "Our commitment to the customer and the seed industry, the dependable performance of our products, and our focus on technology are key components to our success in the seed business," Klein said.

"Commitment, performance, technology – that is why ‘It’s gotta be Garst’," Witherspoon concluded.

Garst Seed Company is the largest member of the Advanta group of companies. With corporate and research headquarters in Slater, Iowa, Garst, along with AgriPro, AgriPro Wheat, Interstate Seeds, Gutwein Seeds and PSA Genetics are key components in Advanta’s worldwide seed technology network that includes research development and breeding facilities in 26 countries around the globe. Together, Advanta is one of the top five seed companies in the world.

Company news release
4876

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