Melchior Moen (41) has been appointed per April 1^st as commercial director of Florist de Kwakel BV, a company specialised in selection, breeding and multiplication of gerbera & Anthurium. Before this date Mr. Moen has been active for Florist as commercial manager. In his new job he is responsible for the further development of the commercial activities, operating  from the head office in Kudelstaart (gem. Aalsmeer).

Florist de Kwakel BV has been founded in 1975 and operates in approx. 75 countries around the world, supplying high quality young plants for the Gerbera and Anthurium cutflower and potplant industry. Florist is a member of the Hilverda Group.