Memphis, Tennessee
June 7, 2004
In its latest
response to global mill demand for high fiber quality and U.S.
growers’ need for high yield potential,
Emergent Genetics,
Inc. has introduced the
Stoneville brand NexGen™
high quality cotton. In 2004, two cotton varieties were
released under this premium quality and high yield name.
These Roundup Ready® varieties, NexGen
1553R and NexGen 2448R, were bred from advanced
Stoneville germplasm specifically for the Texas Northern High
Plains, Oklahoma and Kansas. They offer a unique trait
package: NexGen 1553R is very early maturing and
NexGen 2448R is early maturing; both offer excellent
seedling vigor, stormproof boll type, outstanding fiber quality
and high yield potential.
Don Threet, Emergent Genetics vice president in
charge of the US business, says, “Northern High Plains cotton
growers have demonstrated a desire to plant varieties,
particularly those with the Roundup Ready gene, that offer high
yield potential, and premium or at least non-discount fiber.
Very few stripper varieties offer high yield potential and
premium fiber, which is why more growers are planting picker
varieties. However, growers give up maturity by planting
pickers since they mature later, and they may be giving up some
stormproofness.
“We understand why cotton growers are making
this variety shift. What they really want is high yield and
quality fiber, which they’re not getting from the stripper
varieties. They also want stormproofness and very early
maturity, which they’re not getting from the pickers. In
response to this regional need, we are introducing the
Stoneville brand NexGen cotton that offers early
maturity, stormproofness, high yield potential and quality
fiber.”
Cotton merchant Danny Lyons of Lyons Cotton, Inc.
sees a growing demand by farmers and textile mills for NexGen
type cotton. “We see more U.S. growers switching to higher
quality varieties that also yield as well or better than shorter
staple varieties,” says Lyons, who is based in Memphis,
Tennessee. “Fiber quality is becoming even more important
because most of our cotton is now going overseas.
“Growers want a premium for growing the higher
quality cotton so we push more mills to offer one. Many mills
already pay a premium for higher quality cotton. When we can
get more consistency in fiber quality, then we can get more
mills to pay a premium.”
In addition to their high yield potential, both
NexGen 1553R and NexGen 2448R offer fiber quality
comparable to the best picker cotton in a stormproof boll type.
This season, Northern High Plains growers can view demonstration
plots of NexGen 1553R and NexGen 2448R in their
own area. Seed supplies will be available in 2005.
Rich in cotton heritage, Stoneville, an Emergent
Genetics™ brand, is headquartered in Memphis, Tennessee, with
research & development sites, and seed production facilities
located across the United States and internationally. Breeding
cotton since 1922, Stoneville was the world’s first to
commercialize genetically-enhanced cotton seed, and set a new
packaging standard by changing to a 230,000 seed count.
Stoneville brand provides varieties that cotton growers need
today to compete in the global cotton economy.
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