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Demand for healthier products underpins future growth in oilseeds in Australia
Australia
August 18, 2005

Consumer demand for healthier products underpins significant growth potential in the Australian oilseeds industry, according to the Australian Oilseeds Federation (AOF).

AOF recently launched it’s fourth Strategic Plan which highlights that the shift in consumer preference is set to see the demand for soft oils in Australia grow by 30% in the period to 2010. However, if Australian producers want to win their share of this growing market, a step change in R&D and innovation investment is required. Compared to other countries Australia has a small production base limiting its competitiveness in bulk commodity markets against products like palm and soy.

Australia must invest in the continued and accelerated development of premium soft oils improving their health value and functionality in frying and other food applications.

Capturing this and other opportunities, will also require lifting production in all crops to provide economies of scale, supply chain efficiencies and market confidence.

The AOF Strategic Plan was prepared following extensive industry consultations and reflects the perceptions and
knowledge base of the industry in Australia. It was developed against a background of developments in global and domestic food and feed sectors.

Copies of the Strategic Plan are available from the Australian Oilseeds Federation.

Australian Oilseeds Federation

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