Australia
August 18, 2005
Consumer demand for healthier products underpins significant
growth potential in the Australian oilseeds industry, according
to the
Australian Oilseeds
Federation (AOF).
AOF recently launched it’s fourth Strategic Plan which
highlights that the shift in consumer preference is set to see
the demand for soft oils in Australia grow by 30% in the period
to 2010. However, if Australian producers want to win their
share of this growing market, a step change in R&D and
innovation investment is required. Compared to other countries
Australia has a small production base limiting its
competitiveness in bulk commodity markets against products like
palm and soy.
Australia must invest in the continued and accelerated
development of premium soft oils improving their health value
and functionality in frying and other food applications.
Capturing this and other opportunities, will also require
lifting production in all crops to provide economies of scale,
supply chain efficiencies and market confidence.
The AOF Strategic Plan was prepared following extensive industry
consultations and reflects the perceptions and
knowledge base of the industry in Australia. It was developed
against a background of developments in global and domestic food
and feed sectors.
Copies of the Strategic Plan are available from the
Australian Oilseeds
Federation. |