Since 1946 Sortex has grown to become an industry leader in optical sorting equipment that has made a major contribution to operational efficiency and improved quality in all food industry sectors as well as in many other industries where precise sorting is critical

When the company was acquired by the Swiss Buhler Group in 1994 it retained its name and the machines it produced continued to carry Sortex branding. With immediate effect, that will change. While Sortex is retained as a company name that will continue to be carried on the equipment, branding will be identified by the Buhler logo.

Explaining the reason for the change, Managing Director Bruno Kilshaw said, “Buhler’s many affiliated companies have a global reach in diverse industries. This change is being made to strengthen the Buhler image as a whole and unite all its component companies under a single high profile brand. We shall be able to develop more powerful marketing communications and at the same time reduce costs. An important consequence is the redevelopment of our web site, which will be even more informative, easier to navigate and visually appealing. It will reflect our aspirations more clearly and will be a much more positive force in our corporate communications.