Chicago, Illinois
May 11, 2005
Agristar Global Networks has unveiled a greatly expanded
information website, www.agristar.com, to serve its rapidly
growing nationwide customer base of leading farmers, ranchers
and agribusinesses. The satellite broadband communications
company’s primary focus is providing agricultural business
information services and high-speed Internet connectivity to the
food and agriculture industry. Broadband service also is
provided to a large secondary rural market of non-farm
residences and businesses.
"Agristar.com was redesigned
and expanded five-fold over the past several months to provide
what we feel is the most comprehensive satellite broadband
information site for rural America," said
Tim Ganschow, Vice President of Strategic
Development, who headed the expansion program. "Satellite
high-speed internet connectivity is available everywhere in the
continental U.S., but many people still mistakenly believe that
if they do not have access to cable or DSL they can't have
broadband. Our goal was to develop a sophisticated,
user-friendly information resource where farm families and
agribusinesses can quickly and easily learn about the overall
benefits of satellite broadband as well as the specific values
of Agristar Global Networks. Agristar.com explains in an
easy‑to-understand manner how satellite broadband works and the
many ways it can improve daily home and business life in rural
America.”
The new website describes the
company's various satellite connectivity systems, and organizes
them according to the size of a farm business or rural
household. In addition to individual subscriber information,
Agristar.com provides overviews on corporate products and
services, such as high-resolution multicast video streaming,
multimedia presentation delivery, private business networks,
customized market communications programs and retail transaction
solutions. The site also describes the variety of ag
information services that Agristar Global Networks delivers over
its high‑speed connection, at no additional cost, which were
developed at the request of farm operators, ag businesses and
industry organizations.
Agristar.com's home page
features a colorful photo montage that graphically represents
the rural spectrum of Agristar Global Networks' subscribers,
ranging from farm families to multi‑national agribusinesses.
Beneath the graphic are menu bar links to the site's main
sections, providing quick access to detailed information.
Corporate background information also is accessible, including
profiles of its management team, global partners, and the
company's forerunner entities' half-century track record working
with the top levels of U.S. and global agriculture. Another
home page feature involves four large graphics that provide easy
one-click access to satellite systems and plans geared for home
and farm office use, large farm and business use, and multi-site
corporate network use, with a link to a Decision Guide with
helpful criteria in determining the best satellite system for a
particular need.
The new site also provides
viewers with a straightforward way to interface with Agristar
Global Networks' customer service representatives. “We
incorporated a call-back request form on each page so those who
would like a customer service representative to call them at a
later more convenient time can have that option," Ganschow
said. "This feature is particularly helpful since many users
visiting Agristar.com are rural users connecting via a slow
dial-up phone line and don’t have a second phone line with which
to call out. The call-back request enables them to continue
their research without interruption. We can then call back at
the time requested with answers to their questions."
Prominent throughout the site
are a number of informational boxes which highlight different
benefits of Agristar Global Networks' broadband service,
including how its ultra-fast connectivity speed compares with
rural dial-up, e-mail capabilities and multimedia programming
opportunities. Also new is the “Partner Code” section on the
home page, which accepts promotional codes assigned to
companies, cooperatives and farmer organizations that have
established discount affinity programs with Agristar Global
Networks. Each group's customers or members can simply enter an
easy-to-remember code that immediately brings up a page
customized to that group and its specific offer.
Agristar Global Networks,
Ltd. is a satellite-based communications company established to
bridge the large connectivity gap between farm and ranch
operators and their primary trade partners throughout the global
food and fiber chain. The company partnered with Hughes Network
Systems to develop “Agristar Powered by Direcway” to integrate
farms and ranches, agribusinesses and food companies into a
two-way, high-speed independent satellite network system.
Broadband service also is provided to a large secondary rural
market of non-farm residences and businesses. Agristar Global
Networks has a 50-year history through its forerunner entities
of developing market-defining communications and business
advisory programs for the agricultural industry. These include
the Top Farmers of America Association, the first organization
to provide business services for leading farm operations in the
1960's; Farm Futures, the industry’s first risk management
publication in the 1970’s; AgriData Resources, the first
national computer network linking top farms in the 1980’s; and
developmental work which began in the late 1990’s on LandX, the
first farmland exchange to utilize nationwide farmland databases
enabling buyers, sellers and operators to interface
electronically. Agristar Global Networks is headquartered in
Chicago, Illinois, with its national operations center located
in St. Paul, Minnesota. |