Washington, DC
November 2006

EXECUTIVE SUMMARY

After a decade of consumer attitudinal research, it is clear that a majority of consumers are confident in the safety of the U.S. food supply and express little to no concern about food and agricultural biotechnology. A significant majority also have no outstanding concern about labeling foods produced using biotechnology as such.

Higher awareness correlates with purchase intent, with a few exceptions, and the provision of information and context has a positive effect on attitudes. Therefore, with increasing numbers of consumers who state that they have heard nothing about biotechnology, there is a clear need for science-based information about the subject. This information should be conveyed clearly and accurately to the public, using understandable language and providing contextual information.

Full report in PDF format:
http://ific.org/research/upload/2006%20Biotech%20Consumer%20Research%20Report.pdf