Zeraim Gedera, one of the world’s leading seed companies, is continuing to grow and is strengthening its North American hub by adding new key industry players to its marketing team in an effort to provide a better customer service and boost market penetration. 

In addition, the Company’s Marketing & Sales Division set three new areas of operations; Europe-Middle East-Africa (EMEA), the Americas and Asia-Pacific (APAC), appointing a Desk Manager for each region. This will enable a better management and control of the territories and provide efficient and effective global marketing activities.

José Luis Gonzalez, a successful marketing strategist and a former product development manager with the Company, was appointed as the new “American Desk Manager”. The American desk covers North, Central and South America and Jose Luis, an expert in these territories, is looking forward to utilize his vast experience in this new position. 

Elvis Hernandez, the new “Mexico Operations Manager” was previously the regional sales manager of Zeraim Gedera for Sinaloa and Sonora states in Mexico. 

Tomi Beth Sappington, now the Company’s new “Texas Product Development & Sales” person, was shifted back to her home state of Texas from Florida in order to take advantage of her familiarity with this important region. 

Carl “Woody” Speir, with his extensive and wide farming background and experience, is a new face on the team and is now in the position of “Florida Product Development & Sales”.

Zeraim Gedera would like to wish them all a great success in their new positions.