Des Moines, Iowa and Lake
Providence, Louisiana
July 9, 2009
Pioneer genetics and Terral’s
extensive Southern research testing to provide new seed options
Pioneer Hi-Bred, a DuPont
business, and Terral Seed
today announced they have entered into a research and
distribution agreement to bring additional corn and soybean
products to the market, targeted to the needs of farmers across
the southern United States. Under this agreement, Pioneer and
Terral will distribute corn and soybean seed under the REV™
brand beginning in 2010.
“This agreement gives Terral Seed access to one of the world’s
most diverse sources of corn and soybean genetics,” said Thomas
Terral, president and CEO of Terral Seed. “We’re extremely
excited about the potential this will bring to our product
lineup and our customers’ productivity. REV brand products will
build on Terral’s strong, existing lineup – expanding our
offering to growers with a more diverse line of genetics with
valuable traits.”
“We are truly thrilled about this business relationship with
Terral Seed to broaden our marketing footprint using one of
Pioneer’s core strengths, our world-class genetics,” says Frank
Ross, vice president and regional director – North America. “Our
two, highly regarded enterprises will enhance growers’ choices
and further fuel Pioneer’s research pipeline through a new
revenue stream.”
Terral’s extensive research capability allows for exhaustive
testing of potential REV brand products in a wide range of
southern environments and selective marketing of those that give
growers high-yielding, reliable performance.
As part of the PROaccessSM business strategy, Pioneer has
developed customized business agreements with independent seed
companies to address their specific needs. The seed, marketed
and distributed by companies such as Terral, will be unique and
will not be available from Pioneer sales representatives. In
turn, Pioneer® brand products only are available from Pioneer
sales representatives.
Terral Seed was founded in the 1940s and has a long history
of developing seed products that help provide the most profit
potential per acre. Based in Lake Providence, La., Terral
develops southern–adapted corn, soybean, sorghum and wheat seed
products. Terral operates one of the largest private breeding
and development programs in the South, helping farmers make the
most of every acre.
Pioneer Hi-Bred, a DuPont business, is the world's leading
source of customized solutions for farmers, livestock producers
and grain and oilseed processors. With headquarters in Des
Moines, Iowa, Pioneer provides access to advanced plant genetics
in nearly 70 countries.
DuPont is a science-based products and services company. Founded
in 1802, DuPont puts science to work by creating sustainable
solutions essential to a better, safer, healthier life for
people everywhere. Operating in more than 70 countries, DuPont
offers a wide range of innovative products and services for
markets including agriculture and food; building and
construction; communications; and transportation.
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