Henderson, Nevada
July 29, 1999AgriBioTech, Inc. announced today that the Company
will be among the first to sell a national seed brand via the Internet on the Web site of DirectAg.com, a new agriculture Web site and
"e-commerce'' business.
The DirectAg.com Web site will be up and operating beginning Aug. 2, 1999. ABT will be the
leading forage seed company and brand featured on the site.
"We are constantly looking for new ways to satisfy customers and to better market our
products,'' said Kenneth Budd, ABT president and chief operating officer (COO) and head of
retail marketing and operations. "We believe the Internet is and will be an
increasingly important way of serving farmers and ranchers.''
"ABT is the largest forage seed company in the industry,'' said Keith Flynn, ABT
forage business unit director, "and we look forward to working with DirectAg.com to
offer the industry's best forage product line on the Internet. We will sell our elite,
proprietary alfalfa varieties, forages (grasses and clovers) and corn/silage on the site.
We are pleased to be among the first national brand seed companies to use this new and
exciting channel of distribution.''
Beginning Aug. 2, 1999, DirectAg.com will launch agriculture's first e-business to provide
producers with a broad offering of information, products and services needed to
successfully
farm today. DirectAg.com's Web site will provide a forum for American
farmers to make knowledgeable decisions when they look to buy leading brands of
agricultural
products and services.
In addition to its e-commerce capabilities, DirectAg.com offers producers a personalized
knowledge-building center called "My DirectAg,'' timely ag news and information,
comprehensive product information, chat rooms and bulletin boards. DirectAg.com is a St.
Paul, Minn.-based e-business formed and managed by former seed and agribusiness
executives.
"ABT has always been a customer-focused company. Their involvement with DirectAg.com
is
further evidence that they are committed to meeting customers' changing needs by providing
innovative access to their products,'' said Kip E. Pendleton, president and CEO of
DirectAg.com.
AgriBioTech is a vertically integrated, full service seed company specializing in the
forage and
turfgrass seed sector, complete with research and development of proprietary seed
varieties, seed processing plants, and a national and international distribution and sales
network. ABT's vision is to lead the turf and forage seed industry in discovering its
value potential.
Company news release
N2016 |