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Mahindra Shubhlaabh inks strategic alliance with global leader HZPC BV


India and The Netherlands
April 2014


Mr. Gerard F.J. Backx, Managing Director, HZPC Holland BV and Mr. Vikram Puri, CEO, Mahindra ShubhLaabh at the signing ceremony.

Mumbai: Mahindra ShubhLaabh, the agribusiness company of Mahindra & Mahindra Ltd., has entered into an exclusive strategic alliance with HZPC BV, a 110 year old, Euro 225 million global leader, to produce, market and export seed potato from India. Mahindra ShubhLaabh is part of Mahindra’s Farm Equipment Sector and was India’s leading exporter of fresh Grapes to the European Union in 2008. HZPC Holland BV is one of the world’s largest private seed potato companies and was established in 1999 after the merger of two of the leading Dutch seed potato exporting companies- “Hettema” and “De ZPC”.

 

Mahindra ShubhLaabh’s seed potato initiative aims at technology transfer in the production of high quality seeds for the Indian market as well as capacity building for the export opportunities that are expected to develop in the Africa, West & South Asia Region - as India scores over European supply in its timing and price. The company further intends to expand its capacity to produce high quality early generation seed materials for the Indian and international markets.

 

Speaking on the alliance, Mr. Anjanikumar Choudhari, President, Farm Equipment Sector, Mahindra & Mahindra Ltd. said, “This alliance is in tune with Mahindra ShubhLaabh’s intent to adopt potato as a strategic crop in its mission to build rural prosperity. Towards this end, the company is also building a Biotechnology facility in Himachal Pradesh. ShubhLaabh has already established itself in the early generation seed potato business in India. With this alliance, HZPC will bring in its leading “IPR” protected varieties which will also be offered to the Indian market following CPRI & Govt approvals. These will also form the basis of exports as “Mahindra-HZPC” co-branded products.”

 

This alliance follows Mahindra ShubhLaabh’s MoU for a JV earlier this year with South African heavyweight Capespan, a global top five $1 billion supply chain major & European Category Manager in the Fresh Fruit space.

 

 

About Mahindra ShubhLaabh

Mahindra ShubhLaabh is engaged across the agriculture value chain from farm gate to modern retail outlets. The company establishes fresh produce supply chains and directly engages in the production & marketing of seed and seed potato. In addition, Mahindra ShubhLaabh also markets Crop Care products. In 2008, Mahindra ShubhLaabh emerged as the leader in the fresh grape exports to the EU from India and is keenly eyeing an acquisition in the cereals & vegetable seeds area to support its strategic interests in backing its product line up with research based offerings to the Indian farmer. Mahindra ShubhLaabh is the first Indian corporate to be awarded a EUREPGAP certificate as 'Primary Marketing Organisation' for grapes. The company is also GLOBALGAP & TNC Certified.

 

About HZPC BV

The core business of HZPC BV is the breeding, growing and marketing of seed potatoes. Approximately 80 % of export sales, account for more than 40 % of the annual Dutch export volume. With a presence in over 70 countries across the world, HZPC markets 410,000 metric tonnes of high quality seed potato produced over 40,000 acres in Holland, North America, UK, Poland & Germany. The company offers differentiated products for the Traditional market, Retail Fresh Market in the crisps, french fries & peeled segments.

 

 

About the Mahindra Group:

 

The US $6.7 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra is the market leader in multi-utility vehicles in India. It made a milestone entry into the passenger car segment with the Logan. Mahindra & Mahindra is the only Indian company among the top tractor brands in the world.

 

The Group has a leading presence in key sectors of the Indian economy, including the financial services, trade, retail and logistics, automotive components, after-market, information technology and infrastructure development. Mahindra has made an entry in the two-wheeler segment which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.

 

Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best Corporate Reputations list.

 

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08.



More news from: HZPC Holland B.V.


Website: http://www.hzpc.com

Published: April 25, 2014

 

 

 

 

 

 

 

 

 

 


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