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Australian consumers embrace sweet corn


Australia
March 2, 2015

Sweet corn continues to be a family favourite, with the latest Project Harvest consumer research study revealing that more and more Australians are enjoying this staple with their families.
 
The latest data from the tracking study shows that consumers are increasingly turning to corn as a healthy addition to their meals, with consumption up 15 per cent since March 2014.
 
Australians are also putting corn in their shopping baskets more frequently, with average purchases per month jumping 20 per cent over the same period.
 
“The numbers in the latest wave of Project Harvest clearly display an upwards trend in corn’s popularity among Australian shoppers,” said AUSVEG spokesperson Kurt Hermann.
 
“What we’re finding is that Australians are buying corn for its great taste and to add variety to their vegetable selection. The responses suggest that the ease of cooking corn is a major factor in its prevalence in Aussie meals.”
 
AUSVEG is the leading horticultural body representing more than 9,000 Australian vegetable and potato growers.
 
The Project Harvest study, produced by Colmar Brunton, analyses consumer attitudes and habits regarding vegetable purchases. By tracking vegetables in increments to produce data on trends over time, the study provides support to Australian vegetable growers as they negotiate the domestic market.
 
The study has previously analysed corn consumption trends in March and July. Each wave, including the most recent edition, has shown an upwards trend in corn consumption and purchase frequency.
 
Project Harvest research also found that consumers believe corn is good for the whole family, which may contribute to the fact that it features heavily in weekday and weekend dinners.
 
“Corn has always been a staple in the diets of many Australians, and appears frequently in traditional and modern Australian cuisine. It’s great to see that more and more families are including it as part of a nutritious, vegetable-rich diet,” said Mr Hermann.
 
“As we can see in the study, there has been an increase in consumer purchases of pre-packaged trays of sweet corn. This could be because it presents itself as a quick, convenient way for increasingly time-poor Australians to add vegetables to a meal.”
 
“Meeting the recommended daily intake of vegetables can be difficult, so taking advantage of trending vegetables is a great way to improve your family’s health and well-being.” 



More news from: AUSVEG (Australian Vegetable Growers Federation)


Website: http://www.ausveg.com.au

Published: March 2, 2015

 

 

 

 

 

 

 

 

 

 


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