home news forum careers events suppliers solutions markets expos directories catalogs resources advertise contacts
 
Market Page

Market data
Market data sources
All Africa Asia/Pacific Europe Latin America Middle East North America
  Topics
  Species
 

What kind of rice do consumers in India and Bangladesh want?


May 2015

Source: IRRI
by Marie Claire Custodio, Neale Paguirigan, Alice Laborte, Jhoanne Ynion, and Matty Demont

RT14 2map

About a third of the world’s rice is produced and consumed in South Asia. By 2035, about 194 million tons (source: IRRI Global Rice ModelGlobal Rice Model [2014]) of rice will be needed to feed South Asians, about 40% of which will be consumed in urban areas. Income growth, urbanization, and other socioeconomic transformations have affected consumption and preferences for food including rice. To understand the current rice preferences and have a basis for projections of future demand for rice quality, we interviewed 1,900 rice consumers in 11 major cities in East and South India and Bangladesh.

This is part of an on-going study by the Market Research Team at the International Rice Research Institute (IRRI) to understand market demand for rice quality traits and characteristics, and to contribute to the development of product profiles for a more targeted rice breeding program at IRRI and its national partners.

Our preliminary results are presented here.

RT14 2 map2

RT14 2 map3

RT14 2 map4a

Dr. Laborte is a scientist and GIS specialist in the Social Sciences Division (SSD). Dr. Demont is a senior economist and leader of the SSD market and value chain research team, which includes Ms. Custodio, senior associate scientist; Ms. Ynion, assistant scientist; and Mr. Paguirigan, GIS and database management specialist.



More news from: IRRI - International Rice Research Institute


Website: http://www.irri.org

Published: May 29, 2015

 
 

Better Food Venture's
AgTech Landscape 2019

 

 

2019 THRIVE Top 50
landscape map

 

Concentration in Seed Markets - Potential Effects and Policy Responses

(OECD December 2018)
 

Visualizing Consolidation
in the Global Seed Industry
1996–2018

Seed Industry Structure
1996-2018

Phil Howard
Associate Professor
Michigan State University


 

2017 Seed Company Family Tree
Ccreated Septebmer 2017
by Robert Walsh
WaSoo Farm, Elk Point, South Dakota

Syngenta Brands Family Tree
Ccreated January 2017 by Robert Walsh, WaSoo Farm, Elk Point, South Dakota

 
Rabobank's
World Vegetable Map 2018

 

 


Archive of the MARKETS section

 

 

 


Copyright @ 1992-2024 SeedQuest - All rights reserved