Greenfield, Massachusset
April 12, 2005
The Organic Trade Association
(OTA), North America's voice for the organic business community,
proudly marks its 20th anniversary in 2005. The OTA reports
that sales of organic products reached $12.7 billion in 2004,
with a steady growth rate of nearly 20 percent per year over the
past 12 years. Millions of consumers now purchase organic
products regularly, and their choice is based largely on the
success of the organic industry's ability to promote and
guarantee the integrity of the organic label. OTA's leadership,
promotion, educational initiatives and protection have been
integral to establishing this trust.
"We are honored to be a part of this vibrant industry and thank
each of our members for their hard work and vision in helping
OTA grow and prosper," says Katherine DiMatteo, OTA's executive
director since 1990.
Formed in 1985 as the Organic
Foods Production Association of North America (OFPANA) by a
group of individuals determined to build a trusted identity for
organic products, the organization has grown into the nearly
1,600-member Organic Trade Association.
OTA is dedicated to encouraging global sustainability through
promoting and protecting the growth of diverse organic trade. As
such, the association draws all segments of the organic industry
to share information, create standards of excellence and promote
organic products.
"The OTA . . . has become an important source of information
about the challenges and successes of the organic industry to
the Congressional Organic Caucus and the public," says
Congressman Ron Kind of Wisconsin. In a floor statement to the
House of Representatives on February 16, Congressman Kind
congratulated OTA on its 20th year anniversary.
Highlights of the past 20 years include:
- In 1990, the OTA supported
the passage of the U.S. Organic Foods Production Act and the
establishment of the National Organic Standards Board. OTA
is a major advocate for the U.S. National Organic Program,
and was instrumental in ensuring that the final rule
governing the program upheld the industry's philosophy on
organic integrity.
- In 1992, OTA designated
September as Organic Harvest Month™ and began an Organic
Outreach program to educate the media and consumers about
organic agriculture and products. OTA continues this public
relations and marketing work to promote the importance of
organic farming and products.
- In 1998, OTA revamped its
membership directory into The Organic Pages: North American
Resource Directory. Now The Organic Pages Online, this fully
searchable directory on the web helps grow the organic
marketplace by connecting buyers and sellers of organic
products and services from farm to retail.
- In 2001, OTA launched All
Things Organic™ , the only exclusively organic trade show in
North America, held in conjunction with a conference for
organic industry professionals. All Things Organic™
is a forum for the growing organic business community to
work, network with peers, and learn about emerging issues
affecting organic trade.
- In 2002, OTA received a
USDA's Foreign Agriculture Service Trade Policy "Teamwork
Award" as part of the U.S. Organics and Wood Products Team.
The award specifically cited the OTA International Relations
Committee as a team member and the team's work during
U.S.-Japan equivalency agreement negotiations.
- In 2002, OTA launched The
O'Mama Report e-newsletter for consumers. This now monthly
newsletter goes to subscribers who have registered on the
web site, and features articles on organic food, clothing,
gardening and other topics related to creating a healthy
home. The O'Mama Report web site attracts an average of over
52,000 visitors per month.
- In 2003, OTA established
The Organic Center for Education & Promotion to prove the
organic benefit. The Organic Center's mission is to
communicate credible, science-based organic benefits to the
public, resulting in greater awareness and use of organic
products, the conversion of agriculture to organic methods,
and improved health for the Earth and its inhabitants.
- In 2004, OTA released its
latest Manufacturer Market Survey, and looked in detail at
the outlook for organic product sales by product category.
In celebration of OTA's 20th
Anniversary, the association's Annual Dinner & Awards Ceremony
this year will have a "Roaring 20s" theme. The dinner, held as
part of the All Things Organic™ Conference & Trade Show, will
be held on Monday, May 2, at the Park West in downtown Chicago.
The Organic Trade
Association (OTA) is a membership-based business association
whose mission is to encourage global sustainability through
promoting and protecting the growth of diverse organic trade.
OTA's nearly 1,600 members include growers, shippers,
retailers, processors, certifiers, farmer associations, brokers,
consultants and others. For further info, visit OTA's web site
at
www.ota.com. |