July 14, 2014

The CIOPORA Chronicle, a magazine dedicated to the horticultural sector and the latest updates on Intellectual Property protection in plant innovation, is published every year in cooperation with FloraCulture International. This year’s issue, dedicated to the topic: “Mission: Future”, was released in June 2014. . Union Fleurs’ expertise was called upon by CIOPORA to contribute with an article on the ‘challenges of globalization for the floriculture industry’.

The article, authored by Herman de Boon, Union Fleurs president, was published in the introductory section of the magazine dedicated to “The Current challenges for global horticulture” and explains how the globalization of the floriculture industry has created numerous challenges but also fostered many opportunities. These include a greater efficiency in the supply-chain and in the use of natural resources, income and lifestyle enhancement in developing economies, and increased choice and competitively priced products for consumers. The article concludes with the suggestion that it is the entrepreneurial and innovative capability of all industry players across the floriculture value-chain that will determine how they are going to meet the challenges and remain profitable in an ever increasingly competitive and global business environment.

Click here to read the full CIOPORA Chronicle 2014 online.

Website: http://www.unionfleurs.org

Published: July 14, 2014