The idea of producing organic seed first came up in 1995. At the time, organic seed was virtually unknown to the seed industry. People would ask: "Who needs it?", and it was not easy to answer that question. Talking about a future organic law was not very convincing. We had to start from scratch and find a way to implement our idea. Our decision to explore this potential niche in Israel was not spontaneous but based on four major strategic advantages:

• There are many experienced organic growers in Israel who use progressive production techniques in a diversified range of microclimates (certified organic fields all over the country);
• Our processing center is located in a remote desert area and has modern cleaning, processing and controlled storage equipment;
• We can have strict quality control at all stages, both in the field, during production and harvesting, and post harvest: germination and purity post control, controlled storage;
• Our research supports stock seed production in two ‘certified organic’ experimental stations located in the Negev (South) and Galilee (North).

There is no difference in basic agricultural know-how between organic and non-organic production. Our main research efforts were and still are aimed at implementing the organic methods and optimizing the production results without contradicting modern agricultural technology. Our applied research and intensive production enable us to provide the growers - before each crop - written information that includes specific details of the variety, planting, production, harvesting and specific comments. Our production supervisors help the growers to make the adaptation and to modify the provided information for different microclimates.