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Superior Taste Awards | Rijk Zwaan submits three products, scores three wins
The Netherlands
July 11, 2025
Three products summitted fruit and vegetable breeding company Rijk Zwaan to the International Taste Quality Institute (ITQI) this year. All three have been awarded the maximum 3-star Superior Taste Award!
The winning products:
Tropical Watermelon - a seedless watermelon with yellow flesh and a summery sweet taste
Sweet Palermo mix - pointed peppers with a particularly sweet taste in four colors. With the ITQI award, we continue our winning streak from previous years
Crunchy Snack Lettuce – crunchy fresh lettuce, with a full flavour
For Rijk Zwaan, this award is a clear sign that our breeding programmes aimed at distinctive taste and quality are producing effective results.
Rijk Zwaan is a family-owned international fruit and vegetable breeding company supplying seeds to growers in more than 100 countries.
Research is at our core. We breed future-proof varieties in anticipation of climate change and ever-changing market demands.
More news from: Rijk Zwaan BV
Website: http://www.rijkzwaan.nl Published: July 11, 2025 |
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