USA
August 16, 2023

At Bayer, we are committed to delivering solutions to help you grow your business, while working together to provide nutritious vegetables people want and need. To reinforce this commitment, we reimagined our vegetable seed business and brought together our two trusted brands, Seminis® and De Ruiter®, under one brand platform, “Vegetables by Bayer.”

This change has already begun taking place this past month, so you may have already seen a shift in the packaging your seeds arrive in. In an effort to honor our sustainability commitment and not create waste, we will continue using the existing packaging while incorporating the new until the transition is complete. Examples of the updated packaging for reference:

As part of the Vegetables by Bayer launch, we refreshed our visual brand identity, colors, website, and now seed packaging for Seminis and De Ruiter. It is still the same seed quality and innovation you always counted on us for, but with a new look that reflects and celebrates our brands being a part of something larger, while still providing best-in-class seed offerings.

Our new branding reinforces our commitment to you and growing a healthy business 


We value your partnership and appreciate your confidence in our brands. Our energized new look reflects our commitment to you and growing your business. Working together, we know we can make a difference.

In addition to our new branding and packaging design, look for more exciting news to come as we implement more sustainable packaging practices. 

Have a question? Reach out to your local contact.

Published: August 16, 2023